Personal Trainer CRM

Manage your clients, programs and progress in one place — built for coaches.

See every client's plan, progress and activity at a glance.

Build training and nutrition plans, assign them, and track adherence.

Weight, measurements, photos and PRs — monitor results and spot at-risk clients early.

Message clients directly in the app — no scattered DMs.

Frequently asked questions

What is a personal trainer CRM?

Software that helps coaches manage clients, deliver training and nutrition plans, track progress, and communicate — all in one place.

How much does Hartlab cost for coaches?

You can start free. Paid coaching plans unlock client management at scale — see the pricing page for details.

Can clients use it for free?

Clients can use the athlete app to follow their plans and log workouts.

Does it handle nutrition too?

Yes — alongside training, you can manage nutrition tracking and guidance for your clients.

Start free — no credit card required.